Nag Champa

Nag Champa is Satya’s first recipe, formulated by its founder Shri Nagraj Setty.

Satya’s Nag Champa incense is considered the most popular incense in the world, used in all types of situations, and especially valued for cleansing, harmonizing, meditating and achieving states of deep relaxation.

It contains a resin called Halmadi, extracted from the Ailanthus triphysa tree, with an exquisite and intoxicating fragrance.

Effects: Positivity.

Aromatic notes: earthy, harmonizing.

Quality: Masala Agarbatti Incense, hand rolled.

Evoked images: Dew drops on a leaf on a misty morning.


Sai Baba Nag Champa Incense

Satya Sai Baba Nag Champa incense, the best selling in the world and generally considered the best for many reasons.

In its composition, an essence from the “Champaca” flower predominates, as well as notes of anise, sandalwood, fruit notes and tea; It is an elegant and somewhat spicy mix of aromas.

Its intense aroma helps and promotes meditation, reflection, peace, calm and relaxation.



The brand Shrinivas Sugandhalaya, or Satya for short, is one of the most popular incense manufacturers in India.

Today, Satya continues to make his incense by hand, with the traditional masala technique, betting on a return to the spiritual roots of India and recognizing the ancestral culture of the Vedas.

Its founder was Shri Nagraj Setty, and under his leadership, Satya evolved rapidly and spread throughout the world, spreading the lifestyle associated with traditional incenses.

In 1964, Shri Satyam Setty founded the first small Satya incense factory, taking a special interest in the method of the monks of medieval times, which they called “Masala” or “Flora”. The key ingredients of incense were mixed in a special container; The mixture was then rolled by hand and left to dry, in the form of incense sticks.

One of the best house blends was “Satya Sai Baba Nag Champa”, considered the most popular and successful masala/flora incense blend in the world.

Years later, Satyam Setty trained his son, Shri Balakrishna Setty, who brought innovation and creativity to Satya’s traditional and artisanal manufacturing standards and invented a new variety of hand-rolled Agarbatti; “Super Hit” incense sticks.

Nag Champa and Super Hit incense are loved and valued around the world, and became popular for their high standard of quality and spiritual properties.

Satiá is a Sanskrit word that means ‘truth’ or ‘correct’.

The national motto of the Republic of India is “Satyameva Jayate”, which is inscribed at the bottom of its emblem, in Devanagari script and which literally translates as ‘Only the truth triumphs’.